Apple Unveils Augmented Reality Headset And Other New Products

Technology giant Apple (AAPL) has introduced its long-awaited augmented reality headset and other new products at its annual developers conference.

The headset, called the “Vision Pro,” comes with a hefty $3,499 U.S. price tag. For that money, users get a mixed-reality headset that allows them to see apps in a new way in the spaces around them. Users can use their eyes and hands to navigate through apps and search for items with their voices.

With the Vision Pro headset, users can watch movies, including in 3D, view their own photographs or videos, and play video games. The headset can also be used for work through videoconference apps such as Microsoft Teams and Adobe Lightroom.

Vision Pro will run on visionOS, a new spatial computing platform designed specifically for the company’s new headset. Apple said the headset will be available beginning early in 2024.

Apple also announced other new products at its developer conference, including a 15-inch MacBook Air laptop computer, iOS 17 for the iPhone, a new FaceTime feature for Apple TV, and watchOS 10 for the Apple Watch.

Apple’s stock briefly touched an all-time high of nearly $185 U.S. a share before falling back to close at $183.58 U.S. The company’s share price has gained 26% in the last 12 months