For the first time in five years, Amazon (AMZN) is holding its Prime Day sales event in June.
Media reports say Amazon is planning to hold its latest sales extravaganza in the final week of June, likely from June 23 to 25.
The shift is taking place to avoid conflicting with the July 4th holiday. In recent years, Amazon has held two Prime Day sales events, one in July and another in October.
And despite its name, Prime Day now runs over two to four days. Amazon uses the discount event to drive sales and boost its revenue.
The most recent Prime Day held last October was a record-setting one, with the online retailer seeing its highest sales to date.
The October 2025 Prime Day event generated $10.3 billion U.S. in sales, representing 3% growth from the previous year.
This June, consumers can expect sales across a range of categories, from electronics to household essentials, and even groceries.
Using an Amazon rewards credit card can save consumers even more money during the Prime Day event.
The sales this June are expected to run across 26 countries worldwide.
AMZN stock has gained 30% over the past 12 months to trade at $272.68 U.S. per share.
